This was a Super Bowl ad? Really? It appeared in the 1999 Super Bowl. Unfortunately, it has been voted one of the most awful ads ever made.
THE PREMISE: A Kenyan guy is walking around, being barefoot and Kenyan when some white guys in a Hummer drug him, capture him, then put sneakers on him. Eventually, he gets up all wobbly and runs, trying to free himself from these strange objects on his feet. The ad was so poorly received that it got a feature story on how bad it was on Salon.com, got the ad agency behind it sued (Saatchi & Saatchi, the agency in question, would countersue for Just for Feet’s ineptitude), and had a hand in Just for Feet’s bankruptcy later that year. So yeah, that turned out well.—GUYISM.COM
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