Kim Muhota Founder and CEO of REMcloud. REMcloud is like a "twitter of dreams
By ANTONY KARANJA –Jambonewspot.com
When we have dreams at night, some of us usually shake them off when we wake up and get ready for the day. Kim Muhota however wants us to hold on to them a little bit longer and share them with the world. REMcloud is like a “twitter of dreams.” It is being hailed by many tech-websites as a next generation website. Its Facebook page has over 1.4 million fans in little over 9 months. It provides users with an environment in which they share their dreams with the world and keep up with their friends’ dreams. Though he started the Facebook page in February, Muhota the Founder and CEO of REMcloud officially launched the social networking site late last month. Speaking to Jambonewspot.com, the US based Kenyan entrepreneur says the site enables its users to post a short account of their dreams in a similar fashion to Twitter, another social networking site. Muhota who lives in Washington DC, says he decided to start this project after he observed his four and a half year old son for close to three years waking up every morning and narrating his dreams to his mother, former KTN News anchor Mukami Kinoti. “I decided to start REMcloud because since my son was one and a half years old, he would walk into our room in the morning and start his day off by telling his mum and I about what he dreamt about at night.” Muhota said. As this went on, Muhota and his wife started looking forward to finding out what their son dreamed about the night before. Watching his son made Muhota wonder how many people would like to share dreams like his son does but may not have the avenue to do so. It was then that he knew he needed to a platform for people share their dreams. When users post their dreams, REMcloud will analyze each keyword in the post and will then respond offering an automated interpretation of the dream. Muhota says that the interpretation relies on information selectively gathered from other websites that focus on dream interpretation. Some of the sites across the US that offer dream interpretations are Dream Moods and Dream Central. Unlike Twitter which will only allow you to re-tweet a friends post, REMcloud gives its users the option to rate a friends dream, comment on a dream and offer your own interpretation of a friend’s dream. Muhota who lives in Washington, DC believes that more features are on the way as his users increase. He believes that once he starts tracking a large number of dreams, he can then create a “mosaic of dreams.” This will be like a depository of human consciousness where the site tracks people who have the same dream especially in areas where certain events are happening. He points out area like Haiti which recently experienced and earthquake. The site will be showing “trending” or most popular dreams. He simply refers to this as dream aggregating. Once users log on to the site, they will be able to view a stream of their friends’ dreams similar to Facebook’s “News Feed”. In the case of REMcloud, users will be viewing a “Dream Stream.” 40% of the site’s users are based in Asia, Europe and Latin America. Kenyans are also able to access the site as long as they have internet access. “It is available to anyone whether in Nairobi or Frankfurt as long as you have internet connection.” Muhota says. Muhota hopes to carry advertisements in the future but intends to utilize “intelligent in-context advertising” which is driven by relevance to a user’s dream. He does not intend to carry indiscriminate banners. He also hopes to offer subscription based services in the future after the site’s community establishes a certain behaviour on which he can build around. Apart from REMcloud, Muhota previously founded a social lending company known as Pertuity Direct. Unfortunately, he had to stop all consumer lending operations due to the prevailing economic situation in the US. According to this father of two, REMcloud will enable users to share unique experiences and he believes that sharing of dreams is a behaviour that needed a cohesive platform which he is now providing. “Dreams are universal human experiences and whether it is a college freshman, middle aged man or woman or even soldiers, they all have unique dreams to share and REMcloud makes it easy to connect,” says Muhota.
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